It is high time we started touching our faces. To redefine the facial contour, firm the skin, and improve the absorption of cosmetic products, facial gymnastics and facial massage are taking center stage. Where do these methods come from? What do they really offer? A closer look at facial gym techniques and the latest massage tools.

What Is Facial Gymnastics?

We are all familiar with the benefits of regular physical exercise in toning the body’s muscles. Facial gymnastics applies the same principle to the face, helping to preserve the skin from visible signs of aging. Also known as face yoga, facial gymnastics aims to strengthen facial muscles through expressive movements, performed with or without the fingers.

The Origins of Facial Gymnastics and Face Yoga

Face yoga has been well established in Japan and the United States for several years and is now gaining momentum in France and across Europe. Its origins remain somewhat unclear, but the first text related to Hatha yoga—which includes facial postures—dates back to the 15th century: the Hatha Yoga Pradipika, written by yogi Svatmarama.

Much later, in 1907, American author Sanford Bennett published Exercising in Bed, a book that already included facial exercises alongside strength training and relaxation techniques. In 1927, British writer Elinor Glyn also helped popularize facial gymnastics and facial massage with her book The Wrinkle Book: Or How to Keep Looking Young. Whether facial gymnastics or facial massage, these techniques are far from new.

Is It Really Effective?

A 2018 study published in JAMA Dermatology highlighted the benefits of facial exercises. Dr. Murad Alam, lead author of the study and professor of dermatology at Northwestern University in Chicago, stated that “facial exercises may improve facial appearance and reduce some visible signs of aging.”

How to Practice Facial Gymnastics

To sculpt the face and prevent wrinkles, facial exercises can be practiced alongside a consistent skincare routine. Experts such as Fumiko Takatsu, a natural wellness advocate and creator of the Face Yoga Method, share short daily routines that take only a few minutes. As with any physical activity, regular practice is key to seeing results.

There are exercises designed for every area of the face: toning the cheekbones, lifting the eyes, redefining the jawline, firming the neck… Everyone can find the routine that suits them best.

Focus on Facial Massage

In addition to facial gymnastics, many facialists—beauty experts specializing in facial care—recommend daily facial massage. Facial massage is known for its draining and relaxing effects, as well as its anti-aging benefits. According to a 2017 study, facial massage may be an effective anti-aging strategy, especially when combined with an anti-aging cream.

Popular Facial Massage Techniques

Kobido Massage

The word Kobido means “the ancient way of beauty.” This ancestral Japanese massage dates back to the 15th century and aims to reduce wrinkles and lift the face. It is based on 48 techniques divided into seven categories, including stroking (Kai satsu ho), kneading (Ju netsu ho), and vibration (Shin sen ho). The promise: smoother, more elastic skin.

Shiatsu Massage

Shiatsu, also known as facial reflexology, literally means “finger pressure.” Originating in Japan (and rooted in Chinese medicine), this deeply relaxing massage involves applying gentle pressure to specific points on the face and neck. It stimulates facial meridian points, enhances skin radiance, and relieves stress—an effective way to release tension.

Must-Have Facial Massage Tools

Jade Rollers and Roll-Ons

Whether jade rollers (a millennia-old Chinese beauty tool), rose quartz rollers, or roll-ons with rotating metal balls, facial massage tools are more popular than ever. Used with an oil, moisturizer, or serum to ensure glide, they are applied to the neck, jawline, cheeks, and forehead. According to a 2018 study, facial rollers may stimulate blood circulation and contribute to brighter-looking skin.

Gua Sha

Another highly popular technique, Gua Sha originates from traditional Chinese medicine. The term means “scraping” (Gua) “stagnation or illness” (Sha). Originally used to relieve body pain, this self-massage technique is now practiced on the face using a flat stone made of nephrite, quartz, or metal. By gently gliding the tool across the skin, it promotes lymphatic drainage. Scientific studies suggest that Gua Sha can increase facial microcirculation.

Massaging Applicator Tips

Even without traditional tools, it is now possible to massage the face while applying skincare thanks to innovative product designs. To redefine the eye contour, Ladière’s eye care features a ceramic applicator tip that mimics massage movements and stimulates blood circulation. How to use it: gently glide the applicator from the outer corner toward the inner corner of the eye to help the serum absorb. The result: a revitalized eye contour and smoother-looking wrinkles.

Tags: gua sha, facial gym, jade, kobido, roll-on, shiatsu